Build your startup.
Make smart decisions.
Turn a startup idea into a growing company through short missions, meaningful decisions, realistic trade-offs, and personalized founder coaching.
Join 5,000+ founders on the waitlist
How it works
A clear three-step experience to learn startup thinking through meaningful decisions and immediate feedback.
Decide
Face a realistic startup situation and choose how to use your cash, time, product, and team.
Build
Implement your strategy and see the consequences of your choices unfold in the game world.
Learn
Receive concise Founder Coach feedback and grow your understanding with each decision.
The core loop of learning
Players progress naturally without feeling overwhelmed. Each decision leads to new insights and growth opportunities.
Powerful features inside
Guided missions
Learn through structured scenarios designed by experts.
Custom startup ideas
Start with your own business concept and grow it.
Resource management
Balance cash, time, product, and team strategically.
Team building
Recruit and develop talent for your startup stage.
Founder Coach
Personalized insights after every decision you make.
Cloud save
Progress syncs across all your devices seamlessly.
Stage progression
Unlock new features as your startup grows.
Competitions
Compete with other founders on global leaderboards.
Your founder journey
Progress through each stage of startup growth. Features unlock as you learn.
Idea
Validate your concept and find product-market fit.
Validation
Test assumptions with early customers.
MVP
Build and launch your minimum viable product.
Growth
Scale operations and expand your user base.
Scale
Expand markets and prepare for major growth.
Unicorn
Reach $1 billion valuation, the ultimate goal.
Build your own startup idea
Start with your own business concept and develop it through the same structured journey. Build your dream company exactly as you envision it.
Thoughtful AI coaching
Founder Coach
Your personal AI coach provides learning insights and reflection questions after each decision. It helps you understand consequences and think deeply about startup principles.
Note: Founder Coach is a learning tool. It does not provide financial, legal, or investment advice.
Frequently asked questions
What is Unicorn Run?+
A mobile startup simulation game that teaches you how to build and grow companies through meaningful decisions, realistic trade-offs, and AI-powered feedback.
Is this a real-money game?+
No. All money and valuations are simulated. It's purely educational entertainment with no real-world transactions.
Can I use my own startup idea?+
Yes. You can start with your own business concept and develop it through the same structured journey.
What does Founder Coach do?+
Provides personalized learning insights after each decision. It's a learning tool, not financial or investment advice.
Is my progress saved?+
Yes. Game progress syncs to the cloud across all your devices.
What platforms are supported?+
Coming soon to iOS and Android. Join the waitlist for launch updates.
How do I delete my account?+
Delete directly in-app under Settings > Account > Delete Account.
How can I get support?+
Visit our support page for contact information and help.
Ready to become a unicorn?
Join thousands of founders building their dream startups and learning through play.
Coming soon to iOS and Android